Digital Marketing Ass. Mgr - Finding Jobs In Indonesia - Job Agency Indonesia

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Job Search and Recruitment Indonesia

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(Assistant Manager level)
(Consumer Goods - Cosmetics/ Personal Care)
Jakarta Selatan, Indonesia
Sep 10, 2018 - Advertise Date
Dec 09, 2018 - Expired Date

Company Descriptions

Established in Hong Kong in 1841, A.S. Our company is the largest international health and beauty retailer in Asia and Europe with 12,400 stores in 25 markets. Each week, over 28 million customers and members shopped with our 13 retail brands in stores and on digital stores around the world.

With over 120,000 employees worldwide, including 12,800 in Hong Kong?A.S. our company is also a member of the world renowned multinational conglomerate CK Hutchison Holdings Limited, which has major interests in ports and related services; retail; infrastructure; energy and telecommunications in over 50 countries.

  • A Bachelor's Degree in a professional communication field such as public relations, advertising, [digital] marketing or similar.
  • A minimum of 5 years’ experience in managing paid search campaign, writing website and social media contents and marketing collaterals, demonstrated ability to plan and create contents for website, social media and publications, good portfolio of writing website/social media contents and marketing materials/publications.
  • Demonstrated experience in creating, implementing and measuring effective strategy and tactics for online marketing communications to generate sales leads and conversion.
  • amiliarity and experience working on or with digital platforms such as online forums, social networks, online advertising, intranets and/or public websites; knowledge of converting content for mobile platforms.
  • Demonstrated experience working with one or more content management systems, demonstrated experience working as a service provider delivering effective online marketing solutions for key clients or internal stakeholders
  • Success in meeting campaign targets through considered tactics designed to: a) address the needs of target customers and b) expose them to key features of your organisation’s product or service
  • Creative ability, knowledge and experience with basic design and presentation concepts.
  • Demonstrated knowledge and capability to review, analyse and interpret Google analytics and other metric based tools to effectively manage content.
  • Demonstrated professionalism, attention to detail and accuracy in handling content and relationships with internal and external parties, demonstrated ability to work effectively under time pressure and to specified deadlines.
  • Demonstrated flexibility to work in an ever-evolving environment, ability to work independently and as part of a team.
  • Demonstrated experience (intermediate or higher) in the use of a range of software programs, including Microsoft PowerPoint, Microsoft Word, Microsoft Excel.
  • Demonstrated organisational skills in communication-oriented and/or time-critical environments; demonstrated commitment to continuous improvement and desire to learn and develop professionally.
  • The role requires awareness of and execution across a range of digital platforms and an understanding of consumer behaviour in using online platforms for gathering information and sharing consumer-based brand experiences.
  • Coordinating with Digital Marketing agency
  • Ability to display appropriate behaviours as the role model for the rest of the team.
  • English proficiency is a must 
  • Develop, implement and measure effective strategy and tactics for online marketing communications in line with the Watsons Strategic Marketing Plan and for the purposes of driving brand awareness and enrolment growth for Watsons New Initiatives programs
  • Coordinate specific online marketing campaigns across all digital channels and in accordance with Watsons marketing plans for use in a wide variety of external media. This includes a particular focus on the Watsons website, Google online tools and platforms, external digital news sites, social networks and topic-specific forums, and any other platform deemed appropriate through the annual Watsons strategic plan. Online campaigns should take into account market segmentation and consumer/visitor behaviour regarding information collection and sharing.
  • Coordinate all content across Watsons’s online and digital channels in collaboration with Marketing Head, and in line with Watsons’s Strategic Marketing Plan.
  • Plan and write website/blog content, publications, and other digital marketing materials in Bahasa and English. Ensure copy tone and style are consistent with Watsons brand and writing style guideline.
  • Coordinate content with commitment to maximise SEO and SEM opportunities, including collaborating and coordinating with external digital marketing agency and affiliate marketing to meet business objectives.
  • Generate, interpret and use Google analytics reports to identify web traffic, identify content for ‘stickiness’ to reduce bounce rates, and engage readers as appropriate to the communication objectives of the page with a view to improving future online marketing and communication activities.
  • Create content calendars and timelines to ensure that online marketing activities effectively support and enhance traditional marketing and communication activities in a timely manner.
  • Work across departments, particularly Trading and Marketing departments to help develop social media strategy and tactics that support marketing and communication objectives
  • Play a proactive role in making recommendations about opportunities in the online space to manage the Watsons’s public profile and reputation and promote its achievements and points of differentiation.
Length of Experience
4 - 6 years
Employment Type
Work Location
DKI Jakarta, Indonesia
Reporting To
Ecommerce Head
Henrique Armando


Henrique Armando (Consultant)

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