Brand Manager - Finding Jobs In Indonesia - Job Agency Indonesia

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Job Search and Recruitment Indonesia

Company Logo
(Manager level)
(Retail/ Merchandise)
Jakarta Selatan, Indonesia
Jan 15, 2019 - Advertise Date
Apr 15, 2019 - Expired Date

Company Descriptions

Established in 2012, Our client is a Distribution, Retail, E-Commerce and Business Development & Investment Company based in Jakarta, Indonesia. Our core focus is on design, lifestyle and essentials products. We select our brand portfolio based on uniqueness, good quality and innovative design.We believe in sharing our values and creating harmonious relationships amongst the Indonesian fashion industry. We believe in empowering the consumer, the industry and Indonesia. We believe in supporting the creatives and innovators, the small players and the start-ups both locally and internationally.We are also are strong believers in the uniqueness, creativity and craftsmanship of our home, Indonesia, and it is one of our goals to support our locals and introduce them to the global market.



  • Brand Strategy and planning with clear and actionable KPIs. It include execution and implementation of the brand plan.   
  • Involvement in 4 year strategic planning, global brand positioning and activation platform in-line with global platform, guidelines, and direction.   
  • Identify key brand issues and opportunities. 
  • Identify and engage consumer communities (strategic target, crusaders, Tribes, consumption pool, opinion leaders) to build strong advocacy.
  • Lead, develop, implement, and evaluate creative and effective ATL & BTL activations (incl. ideas and concepts).  Strong coordination and liaise with field representatives to maximize the outcome of the activations and their successful implementation including progress monitoring and feedback.
  • Monthly & Weekly reporting (best practice sharing, brand activities, competition, brand update, etc.).
  • Provide standard guidance to field representative team in implementing proper merchandising techniques in regard to POS materials, display, etc. and promotional activities. 
  • Market intelligence and analysis on competitors’ activities, product potential, market potential, market/consumer research, etc.
  • Liaise and coordinate closely with field representatives and trade-marketing to develop channel by channel marketing activities covering products, merchandising, pricing, and promotions. 
  • Oversee all marketing, operations, merchandising, store opening projects, and implement appropriate advertising and promotions strategic to optimize the exposure and publicity of the brand as well as organize to enhance brand image and awareness of how a brand represented
  • Allocate brand ambassador resources (if available) to support mentoring program, campaigns and/or activations in the market.  This includes control on schedule and KPI deliverables of the ambassador.
  •  Identify incremental volume and growth potential opportunities to be addressed with new product development and manage launch and roll-out plans.
  •  Development and implementation of Consumer Segmentation by brand/volume/image and focus resources on the right segmentation strategy. 
  •  Ensure full compliance with PR Indonesia operation and Group code of business conduct policy.
  •  Other project(s) assigned by management.
  • Analyzing stores sales, operational and generating reports on the daily/monthly/yearly sales for planning and reviewing purposes.
Length of Experience
4 - 6 years
Employment Type
Work Location
DKI Jakarta, Indonesia
Putri _


Putri _ (Consultant)

Henrique Armando


Henrique Armando (Consultant)

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